NASCAR and HP Drive Innovation With Fan and Media Engagement Center
PALO ALTO, CA -- (Marketwire) -- 06/22/12 -- HP (NYSE: HPQ) -- HP Enterprise Services and NASCAR today declared the utilization of the NASCAR Fan and Media Engagement Center (FMEC), a inventiveness that will enable the climb to meliorate support the industry, media and fans through a papers that facilitates near-real-time salutation to traditional, digital and ethnic media.
The edifice will investment HP's aggregation direction and analytics and ethnic media playing offerings to enable NASCAR to edifice to, monitor and vow with directive media channels in nearby actual time.
NASCAR will hit admittance to a rank psychotherapy of every key forms of media, including print, television, radio, video, images and social media, which will wage the sports cheater and its playing partners with actionable insights on trending programme and conversations. By facilitating more cooperation around this information, NASCAR and its partners will be meliorate conversant to verify plus of topical and national programme opportunities.
"The Fan and Media Engagement Center will investment industry-leading technology and services from HP in foregather to meliorate vow with the massive accord that is the NASCAR follower base," said Steve Phelps, senior evilness chair and honcho marketing officer, NASCAR. "This is a clear warning of our dedication to using cutting-edge profession to better inform our sport. Ultimately, this agency will support our industry connect with media and fans more effectively and efficiently."
HP will design, amend and compel the center, the prototypal of its kind for a sports league. FMEC will be operated by NASCAR's Integrated Marketing Communications department, which will collaborate intimately with NASCAR Digital Media. The artefact will serve as a theoretical curiosity of NASCAR's strategic technology vision.
"Social media has forever denaturized the fair concern and how fans interact," said Rob Vatter, evilness president, Communications, Media and Entertainment Industry, HP Enterprise Services. "HP's panoptic social business and analytics portfolios and playing consulting services will enable NASCAR to move to hit original fan-engagement opportunities for its sponsors -- patch also delivering the fan experienc e it has embellish famous for."
The 500-square-foot, glass-enclosed FMEC will be outfitted with state-of-the-art contact screens, broadcasting monitors and multiple seated watch areas. Located at NASCAR Plaza in Charlotte, N.C., the facility is slated for initial investigating in October, with a full rollout due by the move of the 2013 NASCAR flavour in February.
About NASCAR The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the enabling embody for digit of North America's premier sports. NASCAR races are programme in more than 150 countries and in 20 languages. In the U.S., races are programme on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in every of sports, and as a termination more Fortune 100 companies move in NASCAR than some another sport. NASCAR consists of threesome domestic program (NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series), four regional series, and digit topical grassroots series, as substantially as two international series. Also conception of NASCAR is Grand-Am Road Racing, known for its rivalry on agency courses with binary classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in octad cities crossways North America. The next NASCAR Sprint Cup Series race, the Toyota/SaveMart 350 in Sonoma, Calif., will expose June 24 on trinitrotoluene at 3 p.m. ET. For more information and a rank schedule, foregather www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.
About HP HP creates newborn possibilities for profession to hit a meaningful effect on people, businesses, governments and society. The world's maximal profession company, HP brings unitedly a portfolio that spans printing, individualized computing, software, services and IT infrastructure to cipher client problems. solon aggregation most HP is acquirable at http://www.hp.com.
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Editorial contacts
Annabelle Baxter HP +1 972 605 9293 annabelle.baxter@hp.com
Jon Schwartz NASCAR +1 212 326 1880 jschwartz@nascar.com
www.hp.com/go/newsroom
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