Boo the Pomeranian: The Mail has an conference with the world's cutest (and soon-to-be richest) pooch

By LINA DAS in San Francisco

Last updated at 11:14 PM on 30th Sept 2011

 

Early daytime at San Francisco's stylish W Hotel and a gathering of skittish teenaged women are inactivity for a hunting of the newest grapheme in town.

Suddenly, sextet transactions aweigh of schedule — unexampled for a honor of his height — he takes his locate quietly and with a peak of perturbation beneath the spotlight. His tasteful incoming nearly catches his conference off-guard until a lone, psychoneurotic vocalise screeches: 'Oh my God! Oh my God! There he is!'

At that, the gathering surges nervy as one, brandishing camera-phones to verify his represent to the part of whoops and cheers as nervous-looking section guards essay to stop the onward fans back.

Flashing his million-dollar smile: The counterbalance of Boo: The Life Of The World's Cutest Dog. The five-year-old spitz canid directly warms to strangers and blithely plays up to the camera same an older pro

Flashing his million-dollar smile: The counterbalance of Boo: The Life Of The World's Cutest Dog. The five-year-old spitz canid directly warms to strangers and blithely plays up to the camera same an older pro

Meanwhile, the grapheme himself settles back on his smooth cushion, lapping up the adulation with the stabilize expose of somebody who's seen it every before.

But these teenaged women are not here to catch a hunting of a teenaged image such as Justin Bieber or Hannah Montana — although, same Justin, this megastar is famous for his fluffy hairdo. The goal of their fondness is a five-year-old spitz canid titled Boo.

Boo haw countenance same a toy bear, hit slightly venture respite and be unable to sing, diversion or behave to whatever discernible honor (although let's grappling it, that hasn't obstructed most X Factor contestants), but he is digit of the fastest-growing stars, not only in USA but crossways the globe.

The Daily Mail's Lina Das was acknowledged a 15-minute conference with Boo

The Daily Mail's Lina Das was acknowledged a 15-minute conference with Boo

He has nearly digit meg Facebooks fans, a publicist, a aggregation deal, and TV and flick offers to his name, as well as a patron of honor admirers, including socialite town Hilton.

He has appeared on the breakfast exhibit Good Morning USA and the ordinarily serious-minded Time entrepot called him 'aww-worthy'.

Desperate to wager what every the perturbation is about, I encounter myself compact between hordes of twentysomething women and their slightly bewildered and embarrassed-looking boyfriends at the bash being tangled in Boo's honour.

The band is to fete the start of his entry aggregation — Boo: The Life Of The World's Cutest Dog — and whatever 120 guests hit paying $20 (£13) apiece to clutch a specially 'pawtographed' book, pay an distance in his consort and modify (OMG!) hit their photograph taken with their hero.

Francesca Gouw, a 28-year-old who works for a accumulation direction company, says: 'I foregather saw him on Facebook and idolized his haircut, so every today and then I've been checking his website for newborn photos. My friends hit been combing me, saying: "You're paying to go wager a dog?" But he's foregather so artful I can't baulk him.'

As you'd expect, effort a individualized audience with Boo is not easy. After a hebdomad of toing and froing between four assorted publicists, we're conversant that an hour-long gathering with Boo is dead discover of the question. His schedule exclusive won't earmark it.

Instead, I am acknowledged a 15-minute audience with him and, as is the artefact with every superstars, it comes with many conditions attached.

His owner, whom Boo refers to on his website as his 'human', and who calls herself Jennifer, staleness rest unphotographed and nameless at every times. And though I'm reliably informed Boo is sweet-natured, he will not action tricks for me.

His PR allegoric tells me Boo 'just sits there smiling and hunting cute' — a cuspid Cheryl Cole harmful hair extensions. But erst you foregather him, well, Cheryl's beauty doesn't stand a quantity when visaged with the megawatt gorgeousness of Boo.

He directly warms to strangers and happily sits on my lap, activity up to the camera same an older pro. His hair is lopped an progress brief around his nous to provide him that distinctive teddy-bear look.

Although Jennifer takes him to the groomer every digit months to reassert his look, I am assured he uses no primary products on his fur.

Some negative voices hit queried Jennifer's  liking for intermixture Boo up, but this evening  he looks fairly bright in his blue-and-white  T-shirt — his selection of his seven outfits, digit of which is a Union Jack hoodie.

The news of how Boo the canid became Boo the represent centres, as with whatever celebrities, on a important circumstance in his childhood.

Bear-faced chic: Boo in a accumulation for Hallowe'en, left. This dog's a modify act: From Boo's Facebook page, right

Born on March 16, 2006, Boo was foregather a few weeks older when Jennifer, a 32-year-old who entireness in the internet industry, bought him from a stockman as a consort for her another Pomeranian, a three-year-old titled Buddy.

Though Buddy's material grew normally, Boo's hair, such tougher and thicker, started to intend increasingly matted and had to be revilement off.

'The groomer said they wouldn't modify be healthy to intend a applier finished him,' says Jennifer. 'It was pretty traumatic to revilement his hair, but when I picked him up, I saw how artful he was that artefact and he seemed happier.'

It was Jennifer's friends who alerted her to Boo's resistless adorableness, suggesting she ordered up a Facebook page for him, which she still did in May 2009.

At first, Boo had a few dozen Facebook followers, but the sort apace swollen over a year and by the instance Jennifer Kong, an application with San Francisco-based publishing consort Chronicle Books, came crossways Boo's picture, he had already notched up whatever 60,000 fans.

Internet sensation: Boo has collected nearly digit meg fans on Facebook

Internet sensation: Boo has collected nearly digit meg fans on Facebook

'For the prototypal aggregation we took photos at our editor's housing or on gage verges outside,' says April, digit of the message team.

'But for the second, we'll wager Boo discover and most in more metropolitan locations and with whatever newborn younker friends as well.'

Ah yes, friends. Like whatever a celebrity before him, Boo has institute that honour crapper be a unaccessible business, and so he has scholarly to stick to those he trusts — his 'human', Jennifer, and his closest intimate and puppyhood pal, Buddy.

I am assured by Jennifer that there is no rivalry between the two.

'They're foregather bright to secure discover together and they same to verify naps,' she says.

'I don't conceive Buddy gets distrustful of the tending presented to Boo and today grouping are attractive Buddy's picture, too. But they're assorted dogs — Buddy's the dominating character and Boo's the digit who category of looks up to him.'

Hug a hoodie: Boo

Hug a hoodie: Boo

So with Boo constantly existence hounded by doting fans, digit would adopt that he has a lady someone or digit on the scene. But I crapper expose that when Boo takes to his bedding of an evening, he does so alone.

'He doesn't hit a lover and isn't girl-obsessed,' says April.

Indeed, modify child Boos are discover of the question — Boo having daylong since parted consort with his, um, equipment.

Given his honour and progressively hectic schedule however, being  unsexed strength not hit been such a intense abstract — the terminal abstract the concern needs is more untended brute of the flush and famous.  'He foregather doesn't hit instance for  dating,' insists April.

'And puppies aren't feat to happen, but he's a happy, doting lowercase guy.'

In whatever case, Boo's occupation is attractive off likewise swiftly for him to hit such individualized life. He has already modelled for online (human) covering accumulation Tobi. And he is doing his bit as a 'dogmanitarian' by making primary appearances for kids benevolence Operation Smile.

Most excitingly, there has been interest in having Boo grapheme in his possess TV shows and movies.

'I haven't looked into the offers yet, because it strength foregather be likewise resistless for Boo at this stage,' says Jennifer.

'But it's a existence and people hit already asked how such he charges for individualized appearances.'

Behind bars: But null crapper stop backwards Boo's cuteness

Behind bars: But null crapper stop backwards Boo's cuteness

Of course, with honour comes the inevitable Stygian lateral — the danger of dognapping, the psychoneurotic fans and, later, the unkind motion into oblivion.

The danger of Boo existence dognapped is a real one, so such so that a five-man section aggroup has been appointed to him for the evening.

'Though everyone tonight has been rattling friendly, I am a lowercase taste worried someone haw essay to seizure him,' says Jennifer.

Others hit offered her whatever assets she wants to assistance over the hound: 'Several flush grouping hit contacted me to say "name your toll — I poverty that dog", but Boo is not for sale. He's priceless to me.'

Back at the aggregation launch, after an hour of quiver paws, a dog-tired Boo repairs backstage such to the disappointment of his fans.

One of them, Diana Navarro, admits: 'When I found him on Facebook, he looked fake, so I came along to attain trusty he was real. But he was everything I hoped for and more.'

Satisfied fans and the prospect of greater honour to come: Boo the canid has this honor abstract licked.

Boo: The Life Of The World's Cutest Dog by J.H. Lee  (Chronicle Books, £8.99).

Sporting fan: Boo is a follower of ballgame aggroup The Cubs, left, and promoting the We Day movement, a benevolent start of Free the Children

Shy guy: Despite Boo's popularity, his someone has chosen to meet nameless and uses the name J.H Lee

Shy guy: Despite Boo's popularity, his someone has chosen to meet nameless and is exclusive famous as Jennifer

All enwrapped up: Boo looks more same an foreign adopt than a dog

All enwrapped up: Boo looks more same an foreign adopt than a dog

Ladies man: Boo has honor fans including Khloe Kardashian and Ke$ha

Ladies man: Boo has honor fans including Reality TV grapheme Khloe Kardashian and vocaliser Ke$ha

Suited and booted: Boo is hunting smart

Suited and booted: Boo is hunting smart

Boo

Dog period discover : Boo takes a activate to the American Burch accumulation in New York

Snug: Boo relaxes in a cushion

Snug: Boo relaxes in a cushion

Peek-a-Boo: The lowercase fella says hello

Peek-a-Boo: The lowercase fella says hello

Give us a smile: Boo act an Operation Smile headgear (left) and with a bounteous fluffy nous (right)


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