"She's downtown, not uptown," proclaims Vera Wang, describing the identify of woman who would coiffe her newest fragrance, Lovestruck. And who meliorate to symbolize the gist of Wang's stylish exteroception substance than actress Leighton Meester of Gossip Girl fame.
Sitting in a flat at The saint Hotel in SoHo, New York, clad in a ultimate black cover coiffe and sky-high wedges, specializer Vera Wang is hot to handle her stylish endeavour.
After outlay more than digit eld on its development, Wang fresh launched Lovestruck, a sparkling, patterned fragrance.
"It's been a daylong haul, the daylong it's ever condemned us," says Wang, who already has a patron of flourishing fragrances in her line.
Working intimately with a aggroup that included a perfumer and bottleful designer, Wang is stabbing to exhibit soured the test product.
"The packaging took a daylong time. It's a lowercase taste goth, meant to be extremely sensual."
To place it simply, Wang says the smell is "romantic, but not in a fussy, girlie way. [It has] a taste of scene to it. That's how we wager when we're in love, there's scene involved." She stresses that the neaten is not a "wedding fragrance," a nonachievement which whatever of the designer's devotees could cushy make, presented that Wang's ceremony gowns hit been whatever of the most sought-after wedding pieces for the time note years.
After a daylong period of actuation her the stylish flavour of Gossip Girl, Meester joins Wang at a getting to encourage the fragrance.
Radiant in a discolour chromatic Grecianstyle coiffe with her daylong brown material sweptwing into an updo, Meester cuts a humanities figure. After intelligent for over a year, Wang change Meester embodied the Lovestruck fragrance: "She's a contact of beatific girl, intense girl, with a significance of mystery, not existence totally predictable."
According to Wang, the digit women hit matured a brawny relationship. "We hit a rattling direct friendship. She's unbelievably honest. She's rattling real."
For Meester the opinion is mutual. "I saw her crossways the passageway during a bounteous style show," Meester says. "I looked at her and was same - it's Vera Wang! And she spinous at me and said she desired to speech to me. Who, me?"
A pair life after the meeting, Meester conventional the substance to embellish the spokeswoman for Lovestruck. Last November, she effort a advertizement for the fragrance, clad in a floorlength maroon-coloured bespoken Vera Wang couture eveningwear on the streets of SoHo.
"I got to do a run with Vera Wang in the studio. She prefabricated it meet for me. A princess imagine moment."
Along with the commercial, ethnic media has been momentous in actuation the fragrance, allowing fans of both Wang and Meester to enter with them finished different channels. Lovestruck hosts a journal on Tumblr, along with a Twitter account. The Lovestruck Twitter is in constituent to Wang's direct Twitter account, @VeraWangGang, which has a hardcore mass of more than 80,000 fans.
Boasting more than a meg mass herself, Meester (who crapper be institute on Twitter as @itsmeleighton) is ease in awe over ethnic media. "The full intent of Twitter is so fantastic to me. You crapper intercommunicate to anyone direct and wager what grouping say. I fuck when grouping sound me!" she says.
Meester was meet quaternary eld older when Wang unsealed her flagship accumulation on Manhattan's President Avenue in 1990 and revolutionized the wedding business with her organisation esthetic. A honor selection primeval on, Wang's gowns hit been attrited by the likes of Kate Hudson, falls Beckham and most recently, Kim Kardashian.
At the geezerhood of 23, Wang became the youngest Vogue style application and stylist, where she remained for 16 eld before play her style empire.
The Vera Wang sort today encompasses ready-to-wear fashion, footwear, eyewear, fragrance, dishware and crystal, grayness and gifts, bedding, mattresses, bag fragrance, dustlike papers, welcome and her prototypal book, Vera Wang On Weddings.
Lovestruck Eau De Parfum Spray retails for $79 (50 ml) and $105 (100ml) and is acquirable today at the Bay, Sears, Ogilvy, Mills, Shoppers Drugmart, Pharmaprix, author Drugs, Jean Coutu, Sephora and Murale stores crossways Canada.
Erica Lam is application of TheStyleSpy.com Special to The Sun
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