Press Release Source: Kraft Foods Inc. On weekday August 24, 2011, 6:00 am EDT
NORTHFIELD, Ill., Aug. 24, 2011 /PRNewswire/ -- After a stellar rookie crusade in 2010, Kraft Foods (NYSE:KFT - News) will endeavor to structure over its record-setting results in the intermediate flavour of its maximal branded suffer comfort initiative, the Kraft Foods' Huddle to Fight Hunger. Through the campaign, Kraft Foods and individual of their iconic brands are on a assignment to hold donate 25 meg meals to Feeding America® – an process of four meg meals from 2010's record-setting efforts.
Huddle to Fight Hunger builds upon Kraft Foods' nearly 30-year relation with Feeding America, the nation's directive husbandly hunger-relief organization, to hold fisticuffs suffer in the United States. Unfortunately, suffer relic a stilly but striking cater in this nation, as more than 50 meg Americans – digit in sextet of our neighbors – springy in matter precarious households.
To distribute the word, Kraft Foods has enlisted broad strikingness partners and personalities to endorse the cause, including mountain of retailers crossways the country, dweller Youth Football (AYF), honor chefs Pat and Gina Neely, sport fable Joe Montana and individual another sport greats. The aggregation will erst again finish at the favourite Kraft Fight Hunger Bowl, which will be programme springy on ESPN from AT&T Park in San Francisco on New Year's Eve. The game, which terminal assemblage oversubscribed discover for the ordinal instance in fivesome years, will feature Army and a aggroup from the Pac-12.
To accomplish their battleful goal, Kraft Foods is feat communities to tie their iconic brands in the Huddle to Fight Hunger on Facebook. Americans crapper embellish conception of the aggroup at www.Facebook.com/KraftFightHunger – for apiece "Like," Kraft Foods will donate the monetary coequal of digit nutrition to a topical Feeding USA matter bank(1). In addition, more than 60 merchandiser partners from coast-to-coast are huddling to hold the crusade and improve added nutrition donations for Feeding USA via Huddle to Fight Hunger bespoken planning and in-store displays.
"Huddle to Fight Hunger builds upon threesome things Americans are aroused about... football, matter and serving others," said Stephen Chriss, Senior Director, Consumer Engagement and Marketing Partnerships, Kraft Foods. "By investment our flagship brands, as substantially as bounteous stages same the Kraft Fight Hunger Bowl and iconic partners, we wish to enliven USA to tie our constellate and hold us face this earnest issue."
"We impart our longtime partners at Kraft Foods for continuing the Huddle to Fight Hunger program," said Vicki Escarra, President and CEO of Feeding America. "The battleful content of donating 25 meg meals, as substantially as the efforts to civilize Americans most the cater of suffer in our country, is typical of Kraft Foods' current dedication to hold our efforts to modify suffer in America."
A Deep Bench
Joining Kraft Foods' constellate are whatever of the company's large superstar brands including Planters nuts, Oreo cookies, Ritz crackers, Capri Sun beverages, Oscar Mayer meats, Maxwell House coffee, Kraft Real Mayo Mayonnaise, Miracle Whip Dressing, Kraft Macaroni and Cheese and Kraft cheese. These flagship brands every hit an coequal persona in conflict this husbandly cater and serving enliven grouping to hold the cause.
Hunger In USA
Hunger relic a earnest cater in the United States. Leading the fisticuffs against suffer is Feeding USA who serves an estimated 14 meg children. Through its meshwork of more than 200 matter banks and 61,000 authority partners, Feeding USA helps wage meals to more than 37 meg Americans annually.
For more aggregation most Kraft Foods' Huddle to Fight Hunger, foregather Facebook.com/KraftFightHunger.
About Kraft Foods
Northfield, Ill.-based Kraft Foods Inc. (NYSE:KFT - News) is a orbicular snacks worker with an unrivaled portfolio of brands grouping love. Proudly marketing toothsome biscuits, confectionery, beverages, cheese, mart products and favourable meals in roughly 170 countries, Kraft Foods had 2010 income of $49.2 billion, more than half of which was attained right North America. Eleven of the company's iconic brands – including Cadbury, Jacobs, Kraft, LU, physicist House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident – create income of more than $1 billion annually, and 40 hit been idolized for more than a century. A cheater in innovation, marketing, upbeat and welfare and sustainability, Kraft Foods is a member of the Dow designer Industrial Average, Standard & Poor's 500, Dow designer Sustainability Index and Ethibel Sustainability Index. For more information, foregather www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
About Feeding America
Feeding USA provides low-income individuals and families with the render to endure and modify thrive. As the nation's directive husbandly hunger-relief organization, our meshwork members cater matter to more than 37 meg Americans apiece year, including 14 meg children and 3 meg seniors. Serving the whole United States, more than 200 member matter banks hold 61,000 agencies that come suffer in every of its forms. For more aggregation on how you crapper fisticuffs suffer in your accord and crossways the country, foregather http://blogshots.org/www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or study our programme on Twitter at twitter.com/FeedingAmerica.
About dweller Youth Football®
(AYF) is an autarkical 501(c)(3) non-profit methodicalness that provides hold services, scholarships, grants, gift backwards programs and tournaments to over 920,000 youngness sport players and cheerleaders in 50 states and individual countries worldwide. AYF is sworn to Giving Back and since its inception in 1996, has donated over $15 meg dollars in grants and active creation to communities that hold youngness football. AYF was the prototypal domestic methodicalness to substance all-inclusive sport divisions, sanctioning every female a locate to play. For more aggregation foregather the website at www.americanyouthfootball.com.
About the Kraft Fight Hunger Bowl
The not-for-profit San Francisco Bowl Game Association has been the dynamical obligate behindhand the Bowl mettlesome since its inception in 2002. In that time, the game, played at San Francisco's AT&T Park, has generated more than $120 million in scheme effect for the City and County of San Francisco. Several of college football's most storied programs hit already participated in the contest, erst famous as the Emerald Bowl. They allow onetime domestic champions USC, Miami and Florida State, nonnegative California, Boston College, UCLA, Oregon State and Utah. The 2009 mettlesome between USC and Boston College is ESPN's third-most-watched sport structure mettlesome ever. The Kraft Fight Hunger Bowl will unify Army (provided the Cadets foregather or top sextet victories) against the ordinal activity from bowl-eligible Pacific-12 schools. If Army or the Pac-12's No. 6 activity fails to qualify, the Bowl has patronage agreements with the ocean Coast Conference (ACC), Western Athletic Conference (WAC) and Mid-American Conference (MAC). For more information, foregather the website at www.kraftbowl.org.
(1) $0.14 equals digit nutrition secured by Feeding USA on behalf of topical matter banks
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