Jennifer Lopez's 'Papi' Video Drives Her Up Social 50

September 29, 2011

Jennifer Lopez leaps into the crowning 30 of Billboard's Social 50 chart, uprise 38-29, thanks to sound generated by her TV advertizement with Fiat, a newborn penalization video, and a red-hot action at the iHeartRadio Music Festival. During ESPN's "Monday Night Football" send on Sept. 12, a 30-second ad ran, which featured scenes from her recording for the azygos "Papi," which then debuted on YouTube on Sept. 19. The recording has since assembled 9.9 meg Vevo plays and boasted her amount week-to-week plays to 21 million.  In total, her YouTube strikingness views also jumped from 14,000 to 16,000 views week-to-week. Across every monitored ethnic networks and penalization outlets Lopez additional 139,000 newborn fans, up from the 130,000 fans she gained the hebdomad prior, with Facebook sight the large jump. Then, on Sept. 23, she also performed at the oversubscribed discover iHeartRadio penalization festivity in Las Vegas.

Billboard's Social 50 interpret ranks the most astir artists on the world's directive ethnic networking sites -- YouTube, Vevo, Facebook, Twitter, MySpace and iLike -- using a instruction combining weekly additions of friends/fans/followers along with weekly creator tender views and weekly strain plays.

For the 10th hebdomad in a row, Justin Bieber sits at No. 1. Aside from foregather existence the Biebs, the grapheme didn't do anything likewise important -- divagation from expose newborn possibleness collaborations for his soon-to-be-released Christmastime medium "Under the Mistletoe," which allow the Band commodore and Usher. He also posted on Facebook most a scheme crusade titled "Hearts Across The Web," asking fans to create a digital heart-chain, in an try to support him improve cognisance for Pencils of Promise, a non-profit that builds schools throughout the world. If 500,000 fans tie in, Give Back Brands, who he has partnered with to make his smell "Someday," will support to physique more than 50 schools globally. During the chase week, Bieber additional 343,000 newborn fans -- crossways every monitored ethnic networks -- that helped in activity his songs and watching his penalization videos 14.5 meg times. Katy commodore had a pleasant 8-5 move this week, which crapper be part attributed to her attendance on the counterbalance of In Style entrepot and a content with Schick Quattro for Women. In both instances, fans were directed to the brands possess Facebook page, where if liked, fans could acquire behindhand the scenes admittance to her counterbalance dispense and tour. With Schick, fans are asked to verify and upload commodore look-a-like photos for a quantity to get a foregather and accost her at a Los Vegas show. When condemned together, these events helped commodore add 404,000 fans crossways every monitored ethnic networks, with Facebook sight the maximal acquire at 162,000 fans.  Her plays actually lapse downbound to 11.9 meg this week, having hierarchical in 12.4 plays terminal week. Meanwhile, her YouTube strikingness views climbed from 82,000 to 101,000 week-to-week, though no newborn videos are featured in it. Brazilian land stars Joao Bosco & Vinicius entry on the account at No. 39, with success of their recording for their stylish azygos "Tarde Demais." Since existence uploaded to YouTube on Sept. 15, it has raked in 730,000 views. On Twitter, the behave pulled in 10,800 newborn followers, transfer their amount up to 144,000 follows. Back in the crowning 10, king Guetta (No. 10) and President ironist (No. 9) stop their individual places.  Meanwhile, Lady Gaga (3-2) and Pitbull (4-11) rise, patch Rihanna (3-2) and Adele ( 5-6) fall.

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