Shannon Stapleton / Reuters
Amazon fired its prototypal earnest shots crossways Apple and iOS's gesture this farewell as it undraped binary newborn Kindle slates at astonishingly baritone prices, including newborn no-keyboard contact models as substantially as the not-so-secret headliner, dubbed "Kindle Fire" and shapely around Google's Android operative system.
"Four eld ago, we ordered discover to meliorate upon the book," said Amazon CEO Jeff Bezos as he took the initiate at a advise event, correct before motion the prominence on not digit but three new Kindle slates.
(MORE: Wait, Now Amazon's Launching Three Kindle Tablets on Wednesday?)
The prototypal newborn device, dubbed "Kindle Touch," is a grayscale e-ink Kindle but without a sacred keyboard. Instead, the Touch entireness meet as it sounds: guidance by artefact of a 6-inch frequence multitouch display. The Touch comes in digit models, digit with Wi-Fi for $99, added with Wi-Fi and 3G for $149 (Amazon claims 3G hold in 100 countries worldwide, and that same preceding Kindles, the $149 toll is pay-once, no boost charges or commitments). Claimed shelling chronicle (for both versions) is digit months, and they're acquirable for pre-order now, but won't board until Nov 21.
If you don't requirement or tending such most contact and poverty to spend a some bucks, Amazon's rebooting the entry-level Kindle, likewise (call this it's ordinal newborn device). Dubbed exclusive "Kindle," the newborn 5.98-ounce, $79 e-Ink reverend will also jettison the senior Kindle models' keyboards, exchange them with a some buttons situated at either lateral of a navigational stripling switch. The claimed shelling chronicle this model's digit month, and it's acquirable to visit immediately.
Last but not least, Amazon's ordinal reveal: the Kindle Fire, a $199 Android-based paper with a 7-inch multi-touch "vibrant color" IPS pass confident of 1024 x 600 element partitioning at 169 ppi with 16 meg colors. It packs a dual-core processor, 8 GB of interior storage, USB 2.0, a accepted frequence diddley and weighs 14.6 ounces. No, there's funnily no 3G version—for $199 the Fire is Wi-Fi only, though Amazon was hurried to add that computer-related grouping requirements are null because "it's wireless and doesn't order a computer" (take that, Apple?). The Fire also eschews a camera or microphone, which presented the grandness of both in Apple's iPad, belike effectuation this is ease Amazon's warm-up to full-blown iPad response. Claimed shelling chronicle is 8 hours for datum and 7.5 hours recording playback with wireless disabled.
The most provocative abstract most the Fire? Its promised combining with Amazon's darken services. Amazon says it plans to substance liberated hardware for every cloud-related content. Also: You crapper preorder the Fire now, but it won't board until Nov 15.
Amazon also undraped a Fire-based app it's occupation "Amazon Silk," essentially a newborn application with speed tools designed to attain ambulatory scheme feeding quicker and more illogical by "splitting" noesis crunching duties between the Kindle and Amazon's cloud. Think something same a prophetic formula that's fashioned to alluviation aggregation before you requirement it, though it'll hit to be adroit indeed to affect us, presented the sort of nowadays application manufacturers hit proven (and frankly failed) to have with conceptually kindred mechanics. In Amazon's favor: the darken factor, which promises to modify interval and weight times.
Here's Amazon's informational recording on the newborn tech:
Though not discussed during the presentation, it looks same Amazon's ownership the keyboard-based Kindles around, too. They've exclusive been rebranded "Kindle Keyboard," and countenance to delude for $114 and $138 with and without 3G respectively.
MORE: Amazon Kindle Tablet: What We Know So Far
Matt Peckham is a communicator at TIME. Find him on Twitter at @mattpeckham or on Facebook. You crapper also move the communicating on TIME's Facebook page and on Twitter at @TIME.
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