Google TV, an enterprising send to alter Google's coercive see tools and targeted advertizing to the broadcasting screens of USA (and yet the UK), has been something of a advertizement dud.
Logitech's Revue set-top box, the prototypal Google TV figure to impact the mart just brief of digit assemblage ago has dropped in toll by a whopping 60% to essay to goad consumer adoption.
In its prototypal lodge earnings call at the end of July, Logitech said Revue income were "slightly negative" because customers were backward them in droves. The consort said it would withstand the business impact from a lower-priced Revue to "remove toll as a obstruction to panoptic client adoption."
Sony, Google TV's added top-tier partner, has reduced its prices for Google TV equipment too, but has a such rosier looking on the situation.
Part of the optimism for the papers comes from its nascent knowledge to separate Android apps, and consumer school companies hit been jockeying to intend a brawny TV-based app ecosystem in locate for years.
So it's a bounteous care that Google this hebdomad free a advertisement of the Google TV add-on for the Android SDK, which will permit developers opening their Android apps over to Google TV.
With the add-on, developers will be healthy to ordered up a Google TV emulator (in UNIX with KVM only), and physique apps with a "10-foot UI" and D-pad guidance scheme.
"These are ease primeval life for Google TV, and this promulgation is added travel in providing developer tools for the bounteous screen. While the sort of apps acquirable on TV will initially be small, we wait that finished this primeval promulgation of the add-on you'll be healthy to alter optimized TV apps into the ecosystem more quickly," Google TV Product Manager Ambarish Kenghe said on Monday.
It's primeval life for apps on the TV in general. Last month, we institute that exclusive 8.9% of TV audience in the U.S. ingest apps on their TV modify erst a week...and when they do it's commonly exclusive Netflix.
0 comments:
Post a Comment